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 How to increase views of your YouTube channel videos

It had never been this way on YouTube before, where there were far fewer influential content makers and it was easier to stand out and get featured on it.

But nowadays it is developing rapidly until YouTube 2022 has about 15 million active content creators who provide almost 500 hours of videos every minute.

Nevertheless, you still have a good chance to be one of the most important influencers without spending any money, through some important strategies that help you advertise your YouTube channel, which we present in the following lines.

Create compelling and engaging content

The first and most important magic recipe is to pay attention to the content, and although there are many methods that help you attract the audience, they do not compensate for the weak content.

In other words, no one will want to waste their time watching bad content, good content will also encourage them to subscribe to the channel and follow more.

And in order to be able to determine which content motivates your followers to interact with it, you should ask yourself two important questions:

• What is the trending content offered by influencers in your industry
• How can you formulate this content differently and creatively

Selection of keywords for research

YouTube is the second most used search engine after Google, people who want to solve problems and search for products quickly come to Google and YouTube and put search keywords to bring them the right videos.

Your task in this step is to find these search keywords and include them in the titles and descriptions of the videos you have on the channel, and you can easily get those words by:

• YouTube suggestions that appear when you insert a word into the search box.
• Use tools that help you find out popular keywords such as: Google Keyword Planner or ios.

After getting the keyword, include it in the title and description of the video, as well as during the presentation of the content in the video itself so that YouTube can better understand the topic of the video.

It's not just keywords that help you improve your visibility in search engines, it also helps you:

• Audience interaction: comments, likes, video sharing give a signal to the search engine about the place you deserve on the SERP results page.
• Categories: categorizing the video for the appropriate categories helps for better visibility.
• Tags: or the so-called (hashtag) can direct the content to the interested audience, it is worth noting that you can use quite a few of these tags on the video but beware of the illogical stuffing of tags so that YouTube does not punish you.

 

Choose a descriptive and concise video title

The first thing that the eye falls on the video captures those letters that make up the title that make it clear whether the content in this clip meets its request or it was not worth venturing, and in order to make a great title follow the following:

• Choose a short and beautiful summary title that does not exceed 60 characters, otherwise the full title will not appear when displayed in the search results and probably many will not venture to open it.
• Put the search keyword in the first half of the title, because most users read the first part of the titles and skip the rest.
• Do not make it your goal to catch clicks for the video at the expense of misleading the viewer because by doing so you damage the reputation of your channel in the long run.

 

Improved video description

The description of the video is also an important part that must be completed well when uploading a new video to YouTube, as you should pay attention to the presence of the following elements in it:

• Insert the selected keywords suitable for the video content into the sentences that describe it and it is better to start with them.
• Start by writing the most important information in the range of 100 to 150 words and then complete the description until you reach 5000 characters, focus on the first words in the description and make them rich and attractive because they appear before the phrase “view more”.
• Add some links to the description such as playlists that are relevant to the topic.
• Use appropriate hashtags in moderation (hashtag).

And do not forget to put the hashtags you like in the “tags” box when uploading the video, and just one or two are enough in the description.

Create an attractive thumbnail

The brain is forced to first capture visual observations and process them in less than a quarter of a second, and this is what gives the thumbnail its importance that makes it surpass the headlines.

Although YouTube automatically selects a thumbnail image for the video when it is uploaded, it may not be striking enough or blurry, so it is advisable to pay attention to improving the image by:

1. Resolution: 1280 × 720 pixels
2. Format: .JPG or .GIF or .PNG
3. Size: 2 MB
4. Use texts and colors to encourage clicks

Interest in completing channel information

Many novice content creators skip this step, heading directly to content creation, but since you are looking here for how to advertise a YouTube channel, it means that you need a convincing channel profile that also helps you improve search engines, so take care of the following:

• Use appropriate colors, layout, and style to write on the page and on the images, as you do with other websites or social media pages.
• Improve the channel description by listing keywords related to your domain in general.
• The audience retention indicator also helps to publicize your YouTube channel, so try to get them to come back by posting your schedule and deciding when you will post the next video and how often you provide content weekly.

 

Use phrases to get the audience to interact

You have made a great effort to work on how to publicize your YouTube channel and to get your audience, so you need to retain the audience as much as possible, the shortest way for this is to use clear, convincing and concise phrases.

You can retain the audience by inducing them to:

• Interact with the video by liking, sharing and subscribing to the channel.
• Direct them to watch another video that is strongly related to the video they are watching.
• Look at the description below the video to easily navigate to the links you place to them, whether they are links to your own pages on other social networking sites or links to related videos on your channel.

You can also encourage them to take the required action by:

• Tell them about it yourself while recording the video.
• Add cards during video loading which can be observed during video viewing or on the end screen.

 

Interaction with followers

It doesn't stop when you upload content to your channel and leave it unfollowed, and so did the most successful influencers, so we advise you to respond to comments even if they are negative comments.

If you don't get a good number of comments, you can motivate your audience to interact by adding a “question and answer”paragraph.

Ask them to leave questions via comments or messages of other communication pages, and then dedicate a video to address them and answer their questions, and so more fans will be attracted to you appreciating the attention you give them.

Creating "contests" is also a great way to publicize your YouTube channel to attract the audience to interact with you, create a contest that viewers enjoy, give them prizes, encourage them to interact and share the channel with their friends.

 

Professional tips for advertising a YouTube channel

We talked about how to optimize the video for appearance in search engines, as well as ways to promote the channel, which increases the likelihood of getting more views and, accordingly, advertising the channel.

It's no secret to anyone how difficult it is for a new content creator to appear and get interaction, so you should take care of yourself by publishing the channel, and one of the most important ideas that will help you is:

Interaction with other influencers

Interact with other content creator's videos that work in the same field, especially add comments to them that indicate the submission of similar content on your channel.

Follow these influencers on other social media platforms and get in touch with them in order to exchange advertising or create a joint video in which they appear together.

The appearance of the speaker in the podcast

The appearance of the voiceover character on the video next to the screen with the explanation is a common method in videos that have received large views on YouTube.

Even if you don't provide content about explaining something, podcasting itself is becoming increasingly popular, because this type of content allows users to follow what you are offering on the go.

So all you need is to choose the topics that you can present through external photos or videos and then edit the video and add a clip of you while commenting in one of the sides of the screen.

Using live streaming

How to publicize a YouTube channel also includes going out in a live broadcast and talking with the audience is one of the most effective ways to promote, not only because it gets more views than usual, but also keeps the audience engaged through direct comments and responding to the speaker.

But before appearing on a live broadcast, put your thoughts in order, prepare the topic on which you are talking with your audience, and, of course, you should have a clear idea of the composition of the target audience and what their interests are.

 

Use the ” community” feature on YouTube

There is no doubt that when you are dealing with YouTube, your eyes are diverted to creating long videos and YouTube shorts, but there is an additional tool that you may not have noticed when working on how to publicize a YouTube channel.

The “community " tool enables you to create posts similar to Facebook posts, as well as the possibility of using images, both GIFs and still images, and also allows you to create polls, etc.

But in order to activate this feature, you need to get 500 subscribers on the channel and then easily use this feature, which is activated within a week of the completion of the required number of subscribers.

Finally, we can say that the way to how to publicize your YouTube channel starts from creating great content and ends with marketing the Channel well, and during that it must go through following search engine optimization strategies.